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SEO Positive, a search engine optimisation agency renowned for its consistent involvement in industry events and summits, has announced that its Managing Director Ben Austin will be presenting a talk at Internet World 2012 that will focus on ways to integrate Google Adwords remarketing techniques into online promotional strategies.

The exhibition, which is to be staged at Earls Court in London from 24th - 26th April, is regarded as the longest-running digital marketing show in the UK and Europe. Representatives from a broad range of companies showcase their services at the event, which attracts marketing executives from some of the world’s largest brands and corporations.

Peers and professionals meet at the event to share ideas and discuss hot trends for the year ahead, and as such a number of companies communicate their latest techniques and innovations by hosting short talks on a relevant subject of their choice.

“I really wanted to take a hands-on approach towards this year’s Internet World,” explains Ben. “Plus, remarketing is a topic that I think is particularly relevant to all businesses seeking a better return on investment from their online marketing campaigns, so I believe it’s important to raise awareness of this channel amongst companies who perhaps feel daunted by the prospect of setting up a complex campaign.”

The exact date, time and location of Ben’s talk are yet to be announced but these details will be made available via the SEO agency’s corporate website in the weeks leading up to the event.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.